The rich at play, having refreshments on a slopeside patio, presumably taking a break from the day’s wintry leisure activities. While a far cry from the sea of tartan that represents the Burberry brand today, this ad still serves as a good example of luxury fashion marketing from the 1920′s. FUN FACT: Burberry ranked [...]
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All posts in category Retro Ad of the Week
Luxury Fashion Marketing / Retro Ad of the Week: Burberry, 1928
Posted in Retro Ad of the Week
Posted by Vin DiGioia on June 14, 2013
http://mascola.com/insights/luxury-fashion-marketing-burberry-1928/
Luxury Travel Marketing / Retro Ad of the Week: Imperial Airways, 1936
Imagine a flight where you can actually get up and walk around, socialize, have a cocktail. Enter the flying-boat. Not really safe, but certainly a luxurious way to travel to the most exotic spots on the globe. If only luxury travel marketing could be so simple today. FUN FACT: Just a few years after this [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on June 7, 2013
http://mascola.com/insights/luxury-travel-marketing-retro-ad-of-the-week-imperial-airways-193/
Luxury Car Marketing / Retro Ad of the Week: BMW 530i, 1976
While “The Ultimate Driving Machine” stands the test of time as one of the best slogans in luxury car marketing, BMW sure had a lot to say in this ad from 1976… FUN FACT: Including the Rolls-Royce and Mini brands, BMW expects annual sales of 2 million units by 2016. (Source: egmcartech.com)
Posted in Retro Ad of the Week
Posted by Vin DiGioia on May 31, 2013
http://mascola.com/insights/luxury-car-marketing-bmw-1976/
Luxury Automobile Marketing / Retro Ad of the Week: Pierce-Arrow, 1916
A really well-written example of luxury automobile marketing from 97 years ago that could just as easily be a voiceover for a car commercial today: “Luxury is something more than comfort, something more than beauty and something more than style. It is even more than a combination of all three. It lies not only in [...]
Posted in Retro Ad of the Week
Posted by Vin DiGioia on May 24, 2013
http://mascola.com/insights/luxury-automobile-marketing-retro-ad-pierce-arrow-1916/
Luxury Watch Marketing / Retro Ad of the Week: Rolex Watches, 1960
When discussing luxury watch marketing, Rolex is one of those brands that has been at the top of the game for quite some time. Given that Rolex watches are one of those unique luxury items that instantly make someone a member of “the club”, so to speak, the unique selling proposition to the customer is hard [...]
Posted in Retro Ad of the Week
Posted by Vin DiGioia on May 19, 2013
http://mascola.com/insights/luxury-watch-marketing-rolex-watches-1920/
Retro Ad of the Week: United Airlines, 1948
One of few airline marketing campaigns in the 1940s that highlighted the destination and not the service onboard. Smart move. FUN FACT: The story of a little fish swallowed by a big fish, which was swallowed by a bigger fish, and then ultimately spit back out again, Continental was originally in the business of air [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on May 10, 2013
http://mascola.com/insights/airline-marketing-retro-ad-of-the-week-lockheed-constellation-1947/
Luxury Car Marketing / Retro Ad of the Week: Jaguar, 1966
The basics of luxury marketing should tell you that luxury at “1/2 Price”, is no longer luxury. All attempts at being aspirational or elite go right out the window when you choose price as your lead-in. Chalk this one up as a bad luxury car marketing call from a great company. LUXURY CAR MARKETING FACT: From [...]
Posted in Retro Ad of the Week
Posted by Vin DiGioia on May 4, 2013
http://mascola.com/insights/luxury-car-marketing-jaguar-1966/
Retro Ad of the Week: Colonial Airlines, 1949
This ad is the perfect example of a common mistake made not just in the world of travel advertising, but in marketing overall. It’s not based on truth. No one would try to get to Bermuda on a pogo stick. If the exaggeration was even remotely funny, Colonial Airlines might have gotten away with it. [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on April 26, 2013
http://mascola.com/insights/travel-advertising-retro-ad-of-the-week-colonial-airlines-1949/
Luxury Marketing / Retro Ad of the Week: Hartmann Wardrobe Trunks, 1920
How do you take a hollowed out piece of wood framed in steel and sell it to wealthy consumers? Like this: In case you can’t read the body copy, it reads: Travelers who value luxury, comfort and quiet distinction place their certain dependence upon the Hartmann Wardrobe Trunk. Not exactly copy brilliance, but simple and [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on April 19, 2013
http://mascola.com/insights/retro-ad-of-the-week-hartmann-wardrobe-trunks/
Retro Ad of the Week: Royal McBee LGP-30, 1959
Who needs a desk when you have a computer? FUN FACT: When the LGP-30 launched it weighed 740 lbs. and sold for $47,000. (Source: Wikipedia)
Posted in Retro Ad of the Week
Posted by Michelle Yue on April 12, 2013
http://mascola.com/insights/royal-mcbee-lgp-30-1959/
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