Versace. Gucci. Mark Jacobs.
What do these brands have in common besides their astronomically high price tags?
Twitter accounts.
However, as Michelle Yue noted in a previous post, simply having a social media presence does not guarantee success. Orphaned or intern-run accounts, (no offense to interns) can be extremely detrimental to the brand.
Here is a short list of some of the world’s top luxury brands that are active on Twitter:
| Industry | Brand | Twitter Account |
| Watches | Alpina | @Alpinawatches |
| Autos | Audi USA | @Audi |
| Perfume | Bond No 9 | @Bond_No9 |
| Jewelry | Bulgari | @bulgari_us |
| Fashion | Pucci | @EmilioPucci |
| Watches | Franc Vila | @FRANC_VILA |
| Fashion | Gucci | @gucci |
| Fashion | Louis Vuitton | @LouisVuitton_HQ |
| Fashion | Valentino | @MaisonValentino |
| Fashion | Marc Jacobs | @MarcJacobsIntl |
| Autos | Mercedes Benz | @MBUSA |
| Watches | Milus | @MilusWatches |
| Watches | Corum | @MontresCORUM |
| Watches | Omega | @omegawatches |
| Watches/Jewelery | Piaget | @Piaget |
| Perfume | Pure Distance | @puredistance |
| Hotels | Ritz Carlton | @ritzcarlton |
| Hotels | Mr. & Mrs. Smith | @smithhotels |
| Jewelery | Tiffany & Co. | @TiffanyAndCo |
| Watches | Vacheron Constantin | @Vacheron1755 |
| Fashion | Versace | @versace |
| Space Travel | Virgin Galactic | @virgin_galactic |
| Fashion | Zegna | @ZegnaOfficial |
Anyone care to guess who has the most followers? And in your opinion – is that necessarily a good thing?
(Note: Take a look at Mr. & Mrs. Smith Hotels for a more casual tone that still works with luxury consumers).