Brands and organizations change their corporate identities from time to time due to many different factors. On average, fixing outdated branding takes place every 7-10 years. There comes a time when a brand needs to consider if their image is outdated, they are targeting the right audience, or just in dire need of a switch up. Below are a just a few of the most important reasons you should consider rebranding your business.

Repositioning

Businesses will often reposition their brand to attract new customers or become more appealing to their target audience. A good rebranding strategy can work wonders on this front, as it will allow you to stand out in the marketplace with a fresh new look and feel, driving more traffic to your product or service.

Outdated Image

As one of the most common brand aspects people think of when they hear “rebranding,” an outdated image can do more damage than you might think. As your customers grow, you should too.

1. Your old image may not represent your new products or services clearly
2. If your logo is out of date, it could make your company seem out of touch with current trends, and not as relatable.
3. You may have a new target audience that your current logo doesn’t appeal to.

Bad Reputation

This can be something as simple as a fast-food chain being seen as “unhealthy.” It can be detrimental to a company who relies on its returning customers. Fixing your outdated branding can allow you to take these factors into control and flip the narrative, creating a whole new perspective for how your company is perceived.

Struggling To Raise Prices

Rebranding your business can be a great way to recreate customer’s perception of a product or service into something more valuable to them. Not only does this allow you to put a new spin on your product’s packaging or rework a service, but you will also be able to diligently research your competitors and find the best way to stand out amongst them.

It may seem like a simple rebranding strategy, but in order to rebrand successfully there are a few things your company needs to know.

1. Keep your mission statement front and center. Before you rebrand, it is vital that you have a clear understanding of how you want to be perceived, your mission, and your company’s values.
2. Look at your competition. Determine how you can stand out and create a fresh and relevant look, while not so in-the-now that it begins to look dated quickly.
3. Plan a launch of your rebrand. Tell your customers why you decided to rebrand. Plan accordingly to prevent confusion through a carefully planned launch that tells your new story.

Are you thinking about rebranding your business using the proper techniques with an experienced rebranding team? Contact Mascola Group today to get rid of your outdated branding and find a rebranding strategy that works best for you.