In this 1945 advertisement, Greyhound commends itself for providing soldiers with a speedy return to their original home front for the holidays. The ad gives us that heartwarming, family-oriented, “fuzzy feeling” while slightly hinting at the perils of the war going on at the time. It creates an association between the brand and the fond memories that arise from the ultimate homecoming – a truly timeless approach to travel advertising.

Here is the small copy of the ad for those who are faint of sight:

Crowd in closer little fellow – your daddy’s home!  This is the brightest Christmas in your lifetime — with the black shadow of war lifted from all our hearts, millions of our men rolling home, lining the rails of every ship afloat, and framed in the windows of every bus, ashore!

After four years of asking people NOT to travel, it’s a heartwarming task for Greyhound to speed the reunion of fighting men with their loved ones — and freely to carry all the other millions of Americans who want and need to travel by bus on Year-End trips, on business, on winter vacations.

Yes, there’ll be days (especially around Christmas) when buses in many areas will be crowded. People who can arrange their trips just before or just after these busy periods are wise. But, today, Greyhound is not only able to offer travel without the old taboos, but schedules are more frequent than ever before — trips are faster — more seats are available — Express service is back — carefree Expense-Paid Tours are yours again.

And, from here in, we invite you to watch for further bus improvements and innovations. They’re coming fast, and Greyhound will again lead the way.