Olympics Advertising / Retro Ad of the Week: Epyx Computer Software, 1985

How do you escape the slushy winter blues? Why not stay inside and toggle that controller to these mind-stimulating video games? The Winter Olympics are upon us, and while most of us are just trying to keep warm, athletes from around the world are competing for a medal and our attention.

While we build muscle by shoveling our stoops, agile figure skaters dance on ice and skiers fly through the air at nearly 400 feet. But who says we can’t pretend? This ad for a game from Epyx Computer Software proves that we can earn a sporty medal from the comfort and cleanliness of our own homes.

Fun Fact: “Epyx” was initially a brand of action-oriented games owned by parent company Automated Simulations. The company fully adopted the name Epyx, Inc. following the success of one of their earliest action games, Jumpman, in 1983. (Source: Wikipedia)

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