In fact, they’re pretty boring. Especially compared to your brand.
Which is why I keep wondering why you would be running a 365 Reasons campaign on Facebook for your New York operation, one of the top rated luxury hotels in the city. I have to say — I’m not a fan.
Considering your status, I’m assuming you’re not trying to copy the uninspiring Westin ad campaign that’s been out for some time now.
And I will give you this — at least you know that your target audience wants to know every detail in the rich tapestry of things they can only see and experience in New York. And you deliver that in some of your reasons (like #7, which talks about the cherry blossoms in the Brooklyn Botanic Garden).
But some of your other reasons are kinda flimsy. Your aestheticians may be magical, but I can assure you, they are not the reason anyone loves New York City. Neither is the fact that you are steps from Lincoln Center. Lincoln Center itself may be a reason, but not your proximity to it.
Regardless of which reasons work and which ones don’t, using the “Reasons” handle is unoriginal and unworthy of the Mandarin Oriental brand. If you want past and aspiring guests to “like” and discuss your posts about New York, give them the little intricacies that make New York amazing, the little secrets that only locals know about.
The good news is, you have 355 days to fine-tune this thing. Best of luck fanning out to new guests.
JUST FOR FUN: here are a few other “365 Reasons” promos whose company you now keep: