The luxury real estate market is making a comeback, and that’s good news not just for brokers and agents, but for marketers of luxury brands, as well. Yes, it means people have to fill those homes with their favorite products and personal style, but more importantly, it means the list of addresses your brand can target is getting bigger. Where do consumers of luxury goods and services tend to live? In luxury homes, of course! So when you are building out the profiles for your next targeted luxury marketing campaign, don’t forget to look at it from a geographical standpoint, particularly if your core consumer is a HNW or UHNW individual.
That brings us to the next logical question: Where are the most expensive homes in the United States located? Well, according to the 2013 Coldwell Banker Luxury Market Report, the U.S. cities with the most home sales valued at $10 million and up in 2012 are:
| City / State (Zip) | # Sales $10 Million+ |
| Beverly Hills, California (90210) | 21 |
| Aspen, Colorado (81611) | 16 |
| Montecito, California (93108) | 15 |
| Bel Air, California (90077) | 10 |
| Miami Beach, Florida (33139) | 8 |
| Brentwood, California (90049) | 8 |
| Malibu, California (90265) | 7 |
| Atherton, California (94027) | 7 |
| Greenwich, Connecticut (06830) | 6 |
| Miami, Florida (33156) | 6 |
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In an interesting sidebar, the most expensive home in the US recently went on the market for $190 million (USD) in Greenwich, CT – just down the road from our luxury marketing agency in Connecticut.
The home in question – Copper Beech Farm – is actually more of a compound than your standard luxury real estate property. Highlights of the 50-acre waterfront property include: