An infographic is more than a visual tool to convey information to another person. The importance of infographics in marketing is higher than you think. Infographic marketing allows you to tell a compelling story using complex information in a palatable and strategic way. Not only is it easily consumable, but it creates a single object of relevant information that can be used on any platform (website, social, blogs, email, etc.) all while presenting your branding in a more exciting way.
The following are some tips and potential uses of infographic marketing for your brand.
Improve Your SEO
Research has proven that content including graphics or images can rack up 94% more views compared to content without. In addition, including a link on the infographic can lead visitors back to your website and boost your number of backlinks. CyFuture says that infographics can help in increasing web traffic by 12%. SEO is an important part of marketing, and using infographic marketing is a creative way to improve it.
Increase Social Media Engagement
Two of the most important advantages of using infographics on social media:
People today are busier than ever, and don’t have a ton of time to be sifting through paragraphs of content. If you have a plain post without any supporting imagery or graphics, chances are the viewer won’t give it more than a glimpse. Years ago, an in-house or digital marketing agency marketer had over 10 seconds to grab someone’s interest in their content. Today, the number has dropped to as little as 8 seconds. Directions, followed by text and illustrations, do 323% better than those with only text in them. Strategically, a quick and concise infographic can be the most successful way to deliver information without taking up too much of a person’s time and leave a lasting impact on them.
Useful to Your Target Audience
You want to make sure that the information and the design of the infographic itself are catering to your target audience. According to Thermopylae Sciences & Technology, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. Simply put, we are all visual learners. Presenting relevant statistics, while being concise with how you present the information, will successfully teach potential clients about your brand. Infographic marketing also allows you to present complex comparative information into digestible chunks that can lead a customer to choose your brand over another.
Don’t overcomplicate things
An entire sheet of text can take away from the interest of the viewer. Make sure to keep the text minimal and concise wherever possible. The main point of an infographic is to make data easier to understand. The more complicated and overcrowded, the more likely a viewer is to get distracted and click somewhere else. Focus in on the visual representation of the stats and let the graphic itself do the talking.
In an ever-changing digital world, attention spans are growing weaker. The importance of infographics in marketing increases every day. Infographics are an essential visual tool that can be used to grab attention and maintain attention, while also educating a potential client on your brand. Keeping the information short and concise, while dividing the content into sections, can be the best way to convey complex information without being boring.
Finding the right digital marketing agency to assist in infographic marketing is essential. Contact us at Mascola Group, and we’ll help you design an infographic for your next email blast or social post, Sit back and watch the results flourish.