Every website is an island. And while that may sound like a good thing, it’s not.

An island can be beautiful, but it just sits there. The waves lap up on the shore. The fish swim around it, looking for food. The birds dive down and catch the fish. All the action is happening around the island. And that’s great, if you’re on vacation. But it’s not great for business.

What you need to have is a magnetic island, like the one on Lost.

Not with evil smoke or anything like that. But your website needs to pull customers to it. If you don’t have the magnetic force, these potential consumers and clients that are on Google looking for what you have to offer are finding… your competitors.

Here are three easy web marketing tips for making your island magnetic:

1. Add a blog. Content is king. The more relevant and meaningful content you have out there, the more likely it is that you will be found. You can do that with a blog, like the one you’re reading right now.
2. Do SEO, the right way. Search Engine Optimization sounds easy, but it takes a lot of careful thought and planning, especially with Google’s new Hummingbird algorithm, which will have serious implications for SEO marketing.
3. Use Social Media. Social Media is not just about people telling you their political thoughts or taking pictures of their semi-gourmet dinners. Brands use it to engage customers and ultimately pull them back to their company websites. For commercial websites, social media is not an easy undertaking – a social media strategy is essential to the success of the program.

Of course there are other ways to drive people to your website – advertising, PR, word of mouth. And those are all very important. But when you make your website work harder, you increase your chances of being found exponentially.