Farewell creativity. Goodbye subtle yet clever simplicity… So long sweet dancing silhouettes… You will be missed. You had a good run. And you were loved by millions. Revered, even. Sure, you motivated people to buy a product. But you also inspired people to innovate, to pioneer, to “think different.” Even when you weren’t inspiring us, [...]
All posts tagged steve jobs
A Eulogy for Apple Ads
Posted by Michelle Yue on August 3, 2012
http://mascola.com/insights/a-eulogy-for-apple-ads/
Innovative Brands Can Do More Good Than They Realize
In the world of branding, innovation is about fulfilling a consumer need or want, perhaps one that the consumer doesn’t even know that they have yet. A few weeks ago, my colleague Kaitlin wrote a post on the importance of innovation and how it can affect a brand’s future. It’s something brands struggle with quite [...]
Posted by Michelle Yue on April 6, 2012
http://mascola.com/insights/innovative-brands-can-do-more-good-than-they-realize/
In Memory: 10 Inspirational Quotes from the Legendary Steve Jobs
Although Steve Jobs has passed, he has left with us his legacy and many profound insights. It’s clear that he was a smart, driven man who took life by the horns. But it’s not only his accomplishments that will leave a lasting impression on the world. Jobs’ belief in himself and his positive, confident outlook [...]
Posted by Kaitlin Randall on October 7, 2011
http://mascola.com/insights/in-memory-10-inspirational-quotes-from-the-legendary-steve-jobs/
Farewell to a True Icon
I guess we should have known this would happen soon. When he stepped down in August, we should have known things were getting bad. That his last days not only as a CEO or branding mastermind, but as a husband and father were upon us. The world lost a shining star tonight. RIP, Steve Jobs. [...]
Posted by Michelle Yue on October 5, 2011
http://mascola.com/insights/farewell-to-a-true-icon/
Are You Really a Risk Taker?
You are a leader. An innovator. A regular boardroom maverick. Or are you? As much as we all take risks in our heads, there are few people on this earth who actually take risks in the world of branding. But the CEOs and leaders who do take risks are the ones who have built brands that stand out [...]
Posted by Michelle Yue on September 13, 2011
http://mascola.com/insights/are-you-really-a-risk-taker/
Steve Jobs: “You have to trust in something…”
As a result of today’s announcement that Steve Jobs is stepping down from Apple due to his current health struggles, there is a bumper crop of articles about his career, patents he owns and the challenges Apple will face without him. It was through this media blitz, that I actually rediscovered his commencement speech to [...]
Posted by Nick Healy on August 25, 2011
http://mascola.com/insights/steve-jobs-you-have-to-trust-in-something/
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