Most people equate feminism and the time of the working woman to the 1960’s, but interestingly enough this female “empowerment” ad is from the 1950’s. Unlike other ads in this decade known for misogynistic representations of women as simple housewives, TWA was talking to women who actually might want a life beyond the kitchen. FUN [...]
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Retro Ad of the Week: TWA, 1953
Posted in Retro Ad of the Week
Posted by Michelle Yue on January 11, 2013
http://mascola.com/insights/retro-ad-of-the-week-twa-1953/
Retro Ad of the Week: Rolex, 1964
Associating the iconic watch brand with renowned French actor, singer and entertainer Maurice Chevalier seems like a logical choice on paper. What makes the choice of Chevalier somewhat interesting is that he had a known reputation as a penny-pincher – an odd paring for for a luxury watchmaker, for sure. FUN FACT: “Rolex” is actually thought to be [...]
Posted in Retro Ad of the Week
Posted by Vin DiGioia on September 20, 2012
http://mascola.com/insights/retro-ad-of-the-week-rolex-1964/
Retro Ad of the Week: Mustang, 1967
Anybody can write a list. But a tongue-in-cheek pledge – that’s an interesting way to highlight product benefits. And there’s that Mad Men-esque male chauvinism to give it just the right touch. Also in 1967, “Take the pledge” (sort of) translated into this horrible TV commercial: FUN FACT: 1967 was the last year F-O-R-D block [...]
Posted in Retro Ad of the Week
Posted by Kaitlin Randall on August 24, 2012
http://mascola.com/insights/retro-ad-of-the-week-mustang-1967/
Retro Ad of the Week: London Olympic Games, 1948
At this same time 64 years ago, Olympic athletes gathered in London, England to put their hard work, determination, and physical ability to the test – the last time the Olympic Games were held in London. Until now. Designed by Walter Herz, this was the official poster for the 1948 games. Despite the economic climate [...]
Posted in Retro Ad of the Week
Posted by Kaitlin Randall on August 10, 2012
http://mascola.com/insights/retro-ad-of-the-week-london-olympic-games-1948/
Retro Ad of the Week: Hilton, 1970s
Not sure of the exact year on this one, but I’m posting it for pure comic value. While I could critique it, I’m guessing that you can figure out every little thing that’s wrong with this picture – not just the ad, but the decision-making process behind it as well. Nothing like a good chuckle [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on July 6, 2012
http://mascola.com/insights/retro-ad-of-the-week-hilton-1970s/
Retro Ad of the Week: Grace Cruise Lines, 1938
What makes you want to relax, soak up the tropical sun, and explore exotic lands? Why, pirates, of course. They don’t want to ransack your cabin or anything like that — they’re just trying to figure out how to play ping-pong. What any of that has to do with luxury cruising is beyond me. Even [...]
Posted in Retro Ad of the Week
Tagged 1938, grace line cruises, luxury brands, luxury cruising, ping-pong, pirates, retro ad, vintage ad
Posted by Michelle Yue on June 28, 2012
http://mascola.com/insights/retro-ad-of-the-week-grace-cruise-lines-1938/
Retro Ad of the Week: Holiday Inn, 1968
This could be a mediocre ad. But it’s actually a bad ad. Because the copywriter who worked on it very obviously had the Avis “We Try Harder” ad — one of the most brilliant pieces of copy ever written — in the back of his/her mind. And the copy can’t even touch Avis. I’d be [...]
Posted in Retro Ad of the Week
Tagged Avis, content marketing, copywriting, Holiday Inn, hospitality, hotel, marketing, retro ad, travel, unoriginal, vintage ads, We try harder
Posted by Michelle Yue on June 15, 2012
http://mascola.com/insights/retro-ad-of-the-week-holiday-inn-1968/
Retro Ad of the Week: Old Spice, 1942
It’s interesting to see how the definition of “manly” changes over 60 years. While today it’s embodied by, well, a good body, back in 1942, it was (clearly) all about the mystery of the nautical world. FUN FACT: While Old Spice may define what is manly, the first product they launched was for women. It [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on March 21, 2012
http://mascola.com/insights/retro-ad-of-the-week-old-spice-1942/
Retro Ad of the Week: Cadillac, 1957
A while back we compared Cadillac ads from 1928 and 1962, noting the difference between performance-based and emotionally driven advertising. This 1957 ad shows a different approach (one Cadillac took a few years before using emotion to reach its audience). To show just how luxurious their new model was, they used a diamond necklace fashioned [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on March 16, 2012
http://mascola.com/insights/retro-ad-of-the-week-cadillac-1957/
Retro Ad of the Week: Hawaii Tourism (1928)
Remember when Hawaii was “The World’s New Island Playground”? Of course you don’t – you weren’t born yet. Your parents probably weren’t either. Interesting that they chose to use surfing – as opposed to the unmatched beauty – to sell vacations, even as they recommend it as an extension of a trip to surf-centric California. So [...]
Posted in Retro Ad of the Week
Posted by Michelle Yue on January 11, 2012
http://mascola.com/insights/retro-ad-of-the-week-hawaii-tourism-1928/
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