The promoter of the newest trend in Media Relations, New Product Events, Inc., thinks it can be done. In their abbreviated face-to-face pitching format called “Speed Pitching”, PR reps tout their clients’ products or services to Editors and Journalists from some of the most widely known publications and media outlets in the world, including The [...]
All posts tagged PR
Speed Pitching: Can a Media Relationship Be Built in Just 5 Minutes?
Posted by Greg Davis on April 10, 2013
http://mascola.com/insights/speed-pitching-can-a-media-relationship-be-built-in-just-5-minutes/
Can Good Marketing Save Golf?
In a recent interview with Sirius XM’s PGA Tour Radio, Stephen Johnston, Principal of Global Golf Advisors, a highly specialized consulting firm focused on golf, private club, real estate, and resort businesses, made a statement that shocked me and got me thinking about what might be going wrong with the marketing of the golf industry [...]
Posted by Greg Davis on January 17, 2013
http://mascola.com/insights/can-good-marketing-save-golf/
Mini Cooper: Smart Dogs Make for Even Smarter PR Campaign
Halfway across the world in Auckland, New Zealand, a dog’s life doesn’t seem so bad. Mini Cooper and The Society for the Prevention of Cruelty to Animals (SPCA) have teamed up to teach three adoptable dogs to drive. Since October, potential adopters, dog lovers and the like have been able to follow the progress of [...]
Posted by Lauren Leitch on December 13, 2012
http://mascola.com/insights/mini-cooper-smart-dogs-make-for-even-smarter-pr-campaign/
Walmart’s Giant PR Problem
Just last week, big-box retail giant Walmart went to war with online news outlet, The Huffington Post. The retailer’s VP of Communications, David Tovar informed the Huff Post via email that the store has “made a business decision not to participate in Huffington Post articles going forward due to the one-sided reporting and unfair and [...]
Posted by Greg Davis on December 11, 2012
http://mascola.com/insights/walmarts-giant-pr-problem/
Send Your Brand on the Trip of a Lifetime
By Jeff Blumenfeld; Reprinted with permission from You Want to Go Where? (Skyhorse Publishing) Consider the typical golf or tennis sponsorship: the savvy marketer can sample products, entertain customers, present their latest advertising campaigns over a gourmet, alcohol-infused lunch or dinner, and distribute goodie bags brimming with imprinted polo shirts, ball caps, stress balls , [...]
Posted by Jeff Blumenfeld on August 1, 2011
http://mascola.com/insights/send-your-brand-on-the-trip-of-a-lifetime/
Tourism Marketing Returns to CT – Will the State Miss Their Mark?
After a long hiatus, the State of Connecticut has decided to reinvest in their marketing budget for tourism. The estimated $11.5 billion dollar industry has been without any outbound marketing initiative for two years, after budget cuts forced the Rell administration to cut back across the board. Unfortunately in this case, like many private sector [...]
Posted by Greg Davis on June 17, 2011
http://mascola.com/insights/tourism-marketing-returns-to-ct-will-the-state-miss-their-mark/
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