Insights for Destination & Leisure Marketers

Category: Technology & Mobile

3 Ways Augmented Reality Apps for Museums Keep the Turnstiles Turning

I have read it at least a dozen times: 2018 is the year of augmented reality applications. To be honest, I’m pretty sure I also read that at the start of 2017, too. Maybe that’s because the general public doesn’t always do what they are told to. While the technology to create augmented reality apps […]

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Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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What Facebook’s Big Augmented Reality Plans Mean for Attractions

Last week, Facebook CEO Mark Zuckerberg delivered what many consider to be a significant blow to Snapchat’s core product concept. At the 2017 Facebook Developer’s Conference, F8, Zuckerberg announced that his social network will not only finally take the plunge into interactive camera integration, but also become a pioneer in converging social media and augmented reality (AR). From interactive […]

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3 Marketing Predictions for 2017

marketing predictions 2017

After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information and interact with one other. All forms of communication were turned on their heads. Through the chaos, a few key marketing trends emerged […]

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