Insights for Destination & Leisure Marketers

Category: Technology & Mobile

Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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What Facebook’s Big Augmented Reality Plans Mean for Attractions

Last week, Facebook CEO Mark Zuckerberg delivered what many consider to be a significant blow to Snapchat’s core product concept. At the 2017 Facebook Developer’s Conference, F8, Zuckerberg announced that his social network will not only finally take the plunge into interactive camera integration, but also become a pioneer in converging social media and augmented reality (AR). From interactive […]

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3 Marketing Predictions for 2017

marketing predictions 2017

After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information and interact with one other. All forms of communication were turned on their heads. Through the chaos, a few key marketing trends emerged […]

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Will Live Streaming NFL Replace Traditional TV Consumption?

advertising on streaming video

Back in April, The NFL and Twitter partnered up in an effort to live stream 10 Thursday Night Football games this season. Twitter beat out Facebook, Amazon, and others for the right to stream these games. This is a big win for everyone in the game: The NFL, which is proving that it can stay ahead of the curve […]

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3 Podcast Sponsorship Tips for Getting Listeners to Convert

podcast sponsorship tips

According to the Interactive Advertising Bureau, only 8% of podcast listeners said they bought a product or service after listening to a podcast advertisement. On the other hand, 45% of listeners polled visited a brand’s website. And 37% sought to collect more information about the advertised company/product. So what does that mean for you? It means there’s potential for successful conversion […]

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