Online videos are a great way to convey a huge amount of information in a short amount of time. Furthermore, showcasing your tourist attraction through this medium can be extremely effective at generating interest from new audiences. But where do you start? Let’s take a look at a few examples to get the wheels turning.
1. Use Your Specialist to Motivate Your Base.
Every tourist attraction has its staff experts. These are the people who bring their passion to the job, providing visitors with a deeper understanding of a particular subject matter. By making videos featuring these specialists, you can tap into new audiences who share similar interests. Let’s use the New York Botanical Garden in this example. In the video, a master gardener shares tips and tricks on how to successfully pot plants. It’s a smart approach to appeal to all levels of gardeners, even those who never knew they were potting plants incorrectly in the first place. While gardens are a good example, they aren’t the only attractions who can use this approach. Experts in history, science, even the physics behind an amusement ride can serve up fascinating video content.
2. Focus on Your Events.
Hours of work go into planning special events and activities at your destination. So you should take full advantage of the enthusiasm for these events by showing them in action. Let’s say for example your destination has planned a craft beer tasting event complete with lunch trucks and local craft brew samples. Capture these events on video, and show your potential visitors the good time that awaits them. As a result, you’ll not only showcase your property – as seen here in Philadelphia’s xfinity Live! attraction – but gain a new piece of promotional material for next year’s event. In addition, you can share this video content with participating vendors for added outreach.
3. Take Potential Visitors on a Walk-Through.
Give potential visitors a sample of what it feels like to walk through your destination. Anybody doing research for travel plans will gladly take a sneak peek of what it’s like to experience your attraction first-hand. By creating a curated walk-through experience, you’ll visually expose your audience to the many features at your attraction. And the good news is it will require very little by way of script writing, voiceover services, and other production costs. A camera with a gyroscope stabilizer and a willing cameraman can walk the entire property, offering up plenty of entertaining and informative content. This approach might even give you the opportunity for some fun POV or time-lapsed footage, as featured in this video from SeaWorld.
4. Dig Into Your Inner Ken Burns.
Not all video content requires large quantities of video footage. On the contrary, a well-choreographed collection of images can tell the story just as well. Since smaller and mid-sized tourist attractions typically have little high-quality footage, this is a great option. Create a visual slideshow of what your destination has to offer, and bring it to life with simple motions and effects. Much as Director Ken Burns did with his famous documentary style of video, you can incorporate still photos to enhance your story.