When I first started out as a young copywriter, I learned fast that when it came to luxury brands, there was a certain line that couldn’t be crossed. Irreverence was reserved for fun, young, grassroots brands. Luxury brands were to be given the white glove treatment. But as Gen X and Gen Y consumers unleash [...]
All posts for the month March, 2012
Innovation: The No-Brainer That Brands Like to Ignore
It’s one thing to have a fantastic product here and now, but what happens a year or two down the road, when your cash cow fizzles out? You can choose to drop off the radar and search helplessly for new, successful strategies, or you can make it a point to plan in advance how you [...]
Posted by Kaitlin Randall on March 23, 2012
http://mascola.com/insights/innovation-the-no-brainer-that-brands-like-to-ignore/
The One Thing Spotify Does Wrong — Or Does It?
If you love music, you’ve probably already tuned in to Spotify, which allows you to listen to new streaming music for free (for a few months at least) and even put together your own playlists. They also offer radio stations in a similar fashion to Pandora, and you can listen to your iTunes playlists through Spotify [...]
Posted by Michelle Yue on March 20, 2012
http://mascola.com/insights/the-one-thing-spotify-does-wrong-or-does-it/
Is Your Brand Strategy Getting Stale?
When you have a strategy that’s worked for a long time, it’s easy to get complacent. You think if business has always come to you, it will continue to do so. But just because you had a good brand strategy once does not mean it will be a good strategy forever more. Times change. Demographics [...]
Posted by Michelle Yue on March 14, 2012
http://mascola.com/insights/is-your-brand-strategy-getting-stale/
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