Marketing with Integrity Means Honest and Transparent Strategic Partnerships That You Can Trust.
Data is powerful. In the hands of professionals with combined decades of experience (like ours), it fuels a smart, creative, and effective end-to-end marketing strategy that delivers on the results you need. But no strategy happens in a vacuum—and when you’re Marketing with Integrity, there’s no such thing as “set it and forget it.”
At Mascola Group, we know the key to a truly great end-to-end marketing strategy is reporting analysis. Honest transparency is vital to strong marketing performance reporting, and that’s why we look at each strategy as we execute it, and stay upfront with you about what’s working, what isn’t, what we’re learning from those outcomes, and how we can grow in future efforts.
All that is possible through our exclusive reporting dashboard: STELLA.
Meet STELLA
STELLA is the powerful interactive reporting tool that gives our clients both in-depth and top line data on all current marketing campaigns in a dynamic, user-friendly dashboard. More user-friendly than spreadsheets or slides, STELLA puts web-based marketing performance reporting and insights right at your fingertips.
As a client and strategic partner of Mascola Group, you can rely on transparency and cooperation in all we do for you. We have developed STELLA as part of that commitment, and we’re excited to show you how it works.
Our Strategy & Analysis Services
Throughout your partnership with Mascola, you will receive:
Interactive Dashboards: We provide you with interactive marketing performance reporting tools within your STELLA dashboard that connect to your data streams for in-depth analysis.
Top Level Summaries: We create top level summary views within your STELLA to pinpoint KPIs and assess internal/external goal performance.
Regular Strategy Sessions: We work with clients during monthly/quarterly sessions to review campaign performance and outline next step actions for a strong end-to-end marketing strategy.
Analytics & Tag Management: We manage your first- and third-party site tracking tags, as well as your analytical tools and platforms, to ensure high data integrity.