When you’re an iconic lifestyle brand that’s looking to expand, you want a growth driven digital marketing agency that can help you reach new customers while never diluting the qualities that have helped you gain a loyal consumer base in your early days.
You need a growth marketing agency that can pair tradition with innovation, staying true to your brand’s story while positioning it to fit new audience members’ needs.
That was the kind of growth marketing agency that Walpole Outdoors needed when they came to Mascola Group looking to expand. For over 80 years, the outdoor design company had been synonymous with the classic elegance of New England’s finest commercial and residential properties, but the next phase of their success called for expansion to new markets and customers nationwide.
As their growth driven digital marketing agency of choice, we looked back respectfully at where Walpole started, and forward with excitement to how the outdoor design company could meet new customers’ home and garden needs. Then, our unparalleled creatives developed a human-centered campaign that showed audiences the great shared experiences they could have while using products by Walpole Outdoors.
This approach, which only an expert growth marketing agency can do well, offered the Walpole brand the flexibility to accommodate new customers with needs and lifestyles distinct from those in New England—all while staying true to the outdoor design company’s roots: impeccable design and uncompromising craftsmanship.
The result of our work was a top-to-bottom evolution and optimization of the revered outdoor design company’s marketing experience. That included SEO terms that worked smarter, paid social built to drive traffic and a new Look Book that supported and reinforced the updated, human-centered branding.
When combined, these efforts generated a 50% increase in traffic to Walpole’s site, as well as $12 million in associated bookings and sales. They also exceeded the company’s goals, leading to successful expansions into Florida, the Coastal Carolinas and the Great Lake and Mid-Atlantic regions. Finally, they helped cut spending associated with sales and increase revenue year over year.
This is the power of working with a growth driven digital marketing agency that markets with your brand integrity in mind.
Is your brand ready to grow?
