When you’re trying to stand out in the luxury real estate space, you can’t just list an apartment, wait for people to see the ad and rent out the apartment, then rinse and repeat. Luxury real estate marketing calls for a brand, a feeling—a story—that your residents can immerse themselves and live in.
That’s why a New York developer approached Mascola Group when they converted the famous Union and New Haven Trust Building into luxe apartments on the Elm City’s picturesque Green. They needed a marketing partner who could craft The Union’s new brand—and one with expertise in luxury real estate advertising for the New Haven area (a much different media landscape than NYC).
Together, our creative and paid media experts got to know The Union’s core audience and tailored luxury real estate advertising specifically to their need: a comfortable, elevated residential experience in the heart of a vibrant professional and cultural hub.
With targeted paid media meeting audiences where they are on social media, search platforms, streaming services and digital billboards, Mascola Group’s luxury real estate advertising campaign “Live Higher” drove The Union’s occupancy from 20% to 90%—a 70% increase—in a few short months.
This is the power of a marketing partner that specializes in luxury real estate marketing, and in the luxury market space overall.
Are you ready to build this level of demand for your exclusive brand?
