About a year ago I wrote a post about why ads are like foreplay. They are, in essence, the part of marketing that builds your desire for a product or a brand.
Social media, however, is an entirely different animal.
It takes work. Hard work. You’ve not only jumped into bed with your consumer, you’ve convinced them to stick around and be a part of your life. Now you’ve got to keep them around.
You may think that’s easy, but many brands are being walked out on. According to a survey by Revelation Research, about a third of all consumers break it off with a brand after they like, follow, or subscribe to their social media outlets. And often with good reason.
Here’s how you can avoid getting dumped by loyal customers:
Stick with these four rules, and you’ll have brand love that lasts forever.