Mascola Group

Guess Which One Isn’t an Ad for Target

Has anyone else been having a had a hard time telling JCPenney and Target ads apart lately (hashtags and randomly inserted URLs notwithstanding)?

 

Isn’t JCPenney supposed to be in the process of reinventing itself? Judging from this latest round of ads, it feels like they’ve put that on hold and opted to just copy Target.

Imitation is still the sincerest form of flattery, but it’s also a quick way to become just another face in the crowd – something JCP can ill afford to do…

FUN FACT: A little web searching tells us that new JCP CEO Ron Johnson used to be the VP of Merchandising at Target.

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2 Comments

  1. AdGirl
    AdGirl
    25 Apr, 2012 - 16:19 pm

    Looks like the JCP brand may be facing other obstacles as well: http://www.crainsnewyork.com/article/20120425/SMALLBIZ/120429926#utm_source=Daily%20Alert&utm_medium=alert-html&utm_campaign=Newsletters

    reply
  2. Vin DiGioia
    Vin DiGioia
    28 Feb, 2013 - 13:40 pm

    Things aren’t getting better for old JCP: http://www.forbes.com/sites/walterloeb/2013/02/28/its-official-j-c-penney-had-a-terrible-2012-more-bad-news-coming/

    reply

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