What do branding agencies do? Glad you asked.
We think the best brand development services listen to your audience and believe in them. That’s why Mascola Group begins all brand work with a deep dive into your audience that we call the Core User Study.
It’s not just about demographics—that’s a typical set of data we all think of when we wonder, “What do branding agencies do?” They’re helpful observations, but only skin deep. No. Our Core User Study, and our entire brand development process, goes deeper. More than “Who?”, “What?” or “How old?” we ask, “Why?” And what do branding agencies do when we ask that one, simple question? We unearth the motivations that attract audiences to your brand. We journey to the core of what brings them joy, maybe even what they fear. We reveal the unexpected challenges they face—challenges your brand might just be able to help with. That’s when they rest of our brand development services truly begin.
Depending on your needs, our brand development services include: