However, despite their rapid ascent, some users are still struggling with one key feature of the tablet: touch screens.

The debate of touch screen vs. QWERTY keyboard has been going on for several years in the mobile device market. Chief among the gripes against touch screens is the lack of a physical keyboard and the resulting difficulties that arise when typing. (Auto-correct often comically adds to this misery.)

In the case of tablets, manufacturers today are trying to head this off by coming up with crafty keyboard gadgets to help consumers ease into the touch screen experience. While external appliances like this can be very handy, I can’t help asking: what’s the point? If you are going to spend the money to buy a keyboard-free device, only to go out a buy a keyboard for it, why not just get a laptop instead? But I digress…

As marketers, we must continue to address an increasingly “mobile” audience with apps and websites designed for display on mobile/tablet devices. However, we’re not yet at a point where we can discount the traditional desktop/notebook computing diehards entrenched in our target audiences.

(Oh, and for the record: Yes, the title of this post is a play on the 80’s Stan Bush classic “The Touch”. What can I say – I was a big Transformers fan back in the day.)