We all know the two quintessential hot-button topics outside the home: politics and religion. Some might say sex is a third, but at least everyone can agree that they like sex. You can’t really say the same about politics or religion.

CEOs should be especially sensitive to this, because if they go around spreading their word, they could lose revenue – big time.

As you may have seen over the past day or two, Chick-fil-A President Dan Cathy has openly commented on his feelings about gay marriage. And the glitterati, the Twitterati, and all their grandmothers have something to say about it. People are even making videos about it. This one has an alternate “Chick-fil-Gay recipe” so you can make your own tasty chicken sandwich at home:

This isn’t the first time a CEO or company President has gotten his/her brand into trouble by airing their political views. Just a few years ago, Whole Foods garnered a similar reaction from the left when CEO John Mackey wrote an opinion piece for The Wall Street Journal about ObamaCare. Then, last year, they heard from the extreme right when they recognized Ramadan in their stores by promoting their Halal offerings to the Muslim community in an effort to get them to shop Whole Foods for their fast-breaking meal.

Sure, you have the right to talk about whatever you want to whomever you want, but in this dichotomous culture where everything is so black and white – especially now that people Tweet whatever you say at a moment’s notice – it’s probably not the best move for your brand.