You’ve seen our picks for the best Super Bowl ads of 2014 – now the claws come out!

Below are our staff picks for the absolute worst ads from Super Bowl XLVIII:

RACHAEL:  Beats by Dre, “The Right Music”
When Beats by Dre released their “Hear What You Want” ad featuring the Seahawk’s outspoken cornerback Richard Sherman the day after his infamous post-game interview, I was immediately excited for what the headphone brand would deliver on advertising’s biggest stage. But between the creepy anthromorphic owls and exhausted Goldie Locks theme, I was sorely disappointed with this ad.

LAUREN:  Audi, “Doberhuahua”
Another car brand that stood out, but for all the wrong reasons, was Audi. I appreciate poking fun at the sad Sarah McLachlan puppy ads, but for a supposedly “luxury” car brand, this is so far off the mark. Can we have “Goodnight Old Luxury” back?

MICHELLE:  Heinz, “If You’re Happy and You Know It”
Fart jokes are funny especially when old people make them. But I was expecting something smarter from Heinz. The product labels that they had their fans come up with in their old “Say Something Ketchuppy” campaign were better written and more interesting. Besides, who hits the bottom of the ketchup bottle? Everyone knows that doesn’t work, which reminds me of an old tasteless joke about ketchup bottles, but I’ll save that for another time…

CHUCK:  Jaguar, “British Villains Rendezvous”
Brand suicide.

JP:  Budweiser, “Puppy Love”
I know everyone else in America loved this spot, but Budweiser has been doing the same sentimental Clydesdale ads for the past ten years. Unless women and 12-year-old girls just became the target audience for Budweiser and the Superbowl, then this is missing the mark.

NICK:  Volkswagen, “Wings”
It was supposed to be a funny spot, but didn’t land well; the special effects were good but the concept overall was just not that funny to me.

GREG:  Go Daddy, “Bodybuilder”
This one I think really fell short for Go Daddy. Their commitment to two “more mature” ads this year really didn’t work out the way the brand hoped.  Brand’s message got completely lost. It might have worked if it were at :60 and they used Danica for more than just a 2 second shot.

VIN:  Chevrolet (Silverado), “Romance”
Chevrolet attempted the “humor + animals” angle  that Budweiser has championed – very successfully, I might add – for years.  This ad fell flat for me, though, and felt way too formulaic.