I discovered Wealth TV when I was home on maternity leave a few years ago. The soothing sounds of Classical Journeys quieted my newborn like no other program, and I learned a little about some faraway places. But I wondered then, and still wonder now: do the wealthy really watch this channel?
Their online media kit says so. But something just isn’t right, aside from the fact that their stats are a little murky and based on 2-year-old research.
First of all, the Programming reads more like Lifestyles of the Rich & Famous than anything else. And you know the truly Rich and Famous weren’t sitting at home watching Robin Leach. It was common folk like me and my family salivating over mansions and yachts we would never own.
And it’s not just the programming. It’s their awful logo and the fact that they have a MySpace Page. I mean, come on.
I have to wonder how they convinced Christensen Yachts and Parmigiani Watches to be a part of their Behind the Name program. I’ll assume they featured them for free.
But I’m gonna go ahead and call ‘BS’ on Wealth TV.
If you’re wealthy, and you happen to watch, let me know.
If you are a marketer who has had measurable success from this channel, by all means, give a shout.
If enough of you speak up, I will respectfully rescind my ‘BS.’