In today’s day in age, it’s common knowledge to anyone owning a business the importance of maintaining a social media presence. Though it is a necessary piece of marketing, it might not be something that is on the forefront of a business’s mind. Social media management often seems like a grueling task; the constant creation of original content, maintaining a regular posting schedule, tailoring content to your intended audience, maintaining growth, etc. There are a multitude of things to think about when it comes to staying active on social media channels.
That’s where a social media calendar comes into play. There are numerous websites online that offer a tool for businesses to utilize that make posting on social media a breeze. A social media calendar is one place to plan out your content across all platforms you may use, some including Instagram, Facebook, and Twitter. Here you will be met with a calendar like layout where you are able to insert preplanned content to complete your social media marketing plan.
Some helpful features of a social media calendar include scheduling tools, connectivity to numerous platforms, access to post analytics, and much more. By utilizing a social media calendar for your business, you will benefit from improved organization and efficiency, consistent content and messaging, increased brand awareness, as well as targeted content creation. Keeping up with your social channels doesn’t need to be a large feat and with the use of a social media calendar, it won’t be.
By using a social media calendar, you will have the ability to plan your content for as far in advance as best suits your business. Planning out your social media posts ahead of time will save you the trouble of figuring out original content to post daily. Though this does involve the work being more upfront, social media management allows for saved time and increased organization throughout the rest of the month. When entered into your social calendar, posts will be scheduled to go out at a specific time, making it one less thing to think about on a day-to-day basis. This also means you can schedule your content to go live during peak engagement times for your audience. All adding optimal efficiency and increased organization to your social media marketing plan.
When posting for your social media platforms on a more day to day basis, tone and messaging often becomes unorganized. Another wonderful benefit of a social media calendar is the sense of consistency it provides not only for your tone and messaging, but also for the rate at which you post. With all of the other important forms for marketing that must take place for your businesses success, it’s normal that social media posting often gets put on the back burner which results in a lack of consistency with posting. By creating a consistent posting schedule, you are also creating more consistency in your company’s voice and increasing your brand awareness. By having the ability to plan out your content ahead of time for a whole month, you will be able to assure the messaging and tone for each post will be as cohesive as possible.
A great feature included in many social media calendar applications is the ability to track analytics on your posts. These websites compile different kinds of data from top-preforming posts to information regarding the most effective times for your business to post on various social media platforms. By utilizing the analytics provided by which ever calendar application you choose, you will be able to have a better understanding of you audience and their interests. Once you have a clear picture of who is mostly interacting with your content, social media management will feel like a breeze. By understanding who is mainly interacting with your business’s social media platforms, you will be able to tailor your content to them in a personalized manner, driving customers back to your page at a more consistent rate and creating brand awareness with new customers.
In summary, utilizing tools such as a social media calendar has many wonderful benefits that will aid in your social media marketing efforts. Whether you are needing organization and efficiency, more consistency in your messaging and content, or you are looking to better tailor content creation to your audience, considering the use of a social media calendar might be the next best step for you! If the creation of a social calendar still feels like a daunting task, contact us at Mascola Group to work with a diverse and knowledgeable team of creatives that will help you develop a social media marketing plan and make the job a breeze.