Promoting the “real woman” angle is still a popular tactic in the advertising world today.  This ad for Delta airlines was apparently trying to pioneer the “real service from real women” approach, though whether they were successful at doing so is up for debate. You be the judge.

Here’s the entire body copy:

“This is for real. No model. No put-on smiles. Her name is Carol Koberlein. But it could be Virginia White. Or Linda Epping. Or any one of the other 1724 stewardesses who work for Delta. In her new chic outfit, she looks like anything but a stewardess working. But work she does. Hard, too. And you hardly know it. Even when she spreads Delta’s new eight-course, 1200-mile first-class meals before you. Or a Tourist meal that seems anything but economical. Next trip, come see our working girls work. It’s no floor show. But it’s funny how you get to feel like a leading man. Delta is ready when you are!”