Mardi Gras might very well be “the biggest free show on Earth,” and there may be eight good reasons to go (as listed in the body copy). If I could travel back in time I would tell the Tourist Development Commission (and I’m sure their agency tried to as well): choose one, and go with it. Listing eight reasons is overkill. Showing nine visuals assaults the eyes. Doing both is like water-boarding your audience with beer and Hurricanes and flicking gold doubloons at their heads.

FUN FACT: In 2014, for the first time in history, the City of New Orleans launched an official Mardi Gras tourism campaign, separate from the state’s efforts. The city invested a modest $300,000 in print and online ads in the hopes of attracting tourists from surrounding states. (Source: Skift)