Ever since 2008, the blog Brand New has put forth 2 lists at the end of the year pulling from the identity redesign critiques they write. The Best and The Worst Identities of the year. This year’s version of the Worst Identities has been released and on December 26th the Best list will be published.

As a frequent reader of their blog I look forward to these lists (probably more the worst list because I get to feel good about myself and the designs I’ve worked on all year). It is a good way for me to catch up on the posts I’ve missed and see the trends in logo design over the past year that have been either successful or not so successful. From this year’s worst list I completely agree with their choice of placing the Miami Marlins Logo redesign as the worst of the year.

While the professional sports industry is ripe with sub-par designs, this one takes the cake. I can go into further detail but I think the author of the post and owner of the blog, Armin, puts it best:

“Every single element of this identity — from the marlin to the color palette to the secondary typography — is botched in more ways than one. For a city like Miami, with such rich visual culture, it’s a shame they ended up with this. I would have preferred clichéd palm trees and white suits with pink t-shirts underneath than this.”