A lot of talk about old Super Bowl ads revolves around beer, soft drinks and investment companies, but if we look at male grooming ads over the years, we can get a real sense of what mattered during that time period.

1970, Gillette Techmatic Razor. The gist: facial hair = manliness.

1973, Noxzema. Did you think suggestive Super Bowl spots were a recent phenomenon? Farrah Fawcett proves you wrong.

1986, Right Guard Deodorant. This song-and-dance number perfectly captures the cheesiness that was the mid-80’s.

1999, Gillette Mach 3 Razor. It’s the late 90s, and the world is all about cutting edge technology (insert guffaw here). Nothing says that better than three blades instead of one.

2010, Old Spice. The ad you wish your ad could be like. It took us a long time to realize that humor is the best way to talk about personal grooming.

The Future, Dollar Shave Club. Okay, I realize this is not a Super Bowl spot. That’s why it’s the future. This viral video says the things to men that the other brands can’t say. Because it’s only online. And it brings up a good question: will Super Bowl spots one day become irrelevant?