How do you make tonic water interesting? Advertise the fun atmosphere that comes along with the hard drinks it accompanies. Schweppes ran this holiday campaign a few years back – probably one of the most creative beverage campaigns I’ve ever seen. The series of 10-second spots uses retro illustrations jazzed up with a combo of real moving hands and mockingly “square” voiceovers to suggest the arrival of a husband-and-wife strip-o-gram, a key party, and the timeless joy of sucking helium (to name a few).