Sometimes even Santa needs a designated driver. This was a more lighthearted approach to the usual bevy of “Don’t Drink and Drive” messages we get hit with over the holidays. Not too scary, but equally effective.

Heineken continues to warn its customers of the dangers of driving under the influence. This year, they are getting the message out as part of their seasonal mobile app campaign, which includes Heineken branded holiday cards, recipes with Heineken product pairings, and a Heineken-sponsored Taxi Magic app. Taxi Magic allows folks who have had a few too many to book, track and pay for taxi rides via their SmartPhones.