This Boca Raton Hotel & Club ad clearly has a target audience. As they prep for what looks more like high tea than a casual gathering in their “coffee shop,” it’s evident they aren’t aiming for family fun. The ad depicts no one younger than 65, and nothing less than fine china. It can be risky to skew your targeted hotel advertising campaign to an audience outside of children and families, but in 1970’s Boca, they were right on the money.

FUN FACT: Architect Addison Mizner began plans to build an ocean front hotel in the 1920’s but was taken off the project by the Ritz-Carlton which intended to construct a property in the same location. Mizner instead designed a smaller inn on Lake Boca Raton which, after reconstruction and many changes of ownership, has evolved into the Boca Raton Resort still standing today. Coincidentally, the waterfront Ritz-Carlton was never built. (Source: Boca Raton Historical Society & Museum)