As far as Halloween candy is concerned, the most popular items on everyone’s shopping lists are likely major brands like Reese’s and M&M’s. They have remained at the top by attracting brand loyal consumers with new innovations to keep them on their toes, especially during peak holiday seasons. For example, while M&M’s continues to produce their milk chocolate and peanut classics, they regularly introduce new products like the M&M’s Chocolate Bar that caught my eye last year.

For many consumers, a favorite Halloween pastime is reminiscing about favorite brands of yesteryear. And more than once, we’ve seen persistent fans resurrect their long-gone favorites. On October 2nd, spurred by the daily requests of millennials looking for a taste of their childhood, M&Ms announced the return of Crispy M&M’s after a ten-year trip to the underground. And remember lemon Jolly Ranchers? The flavor quietly disappeared from variety packs in the 90’s but was brought back last year, in its very own package, by popular demand.

Far more often, however, these failed candy brands are sent to the grave and laid to rest. Ice cream brand Ben & Jerry’s has capitalized on this with the Flavor Graveyard, a popular attraction at their Waterbury, VT factory. Throughout the factory grounds, ghoulish signs pay homage to the flavors that have passed on. Instead of hiding their failed flavors, Ben & Jerry’s pokes fun at “the de-pinted” in catchy epitaphs, making the last – and often forgotten – part of the product life cycle a memorable experience.

Which candy brands or flavors would you like to see brought back to life? Share them with us in the Comments!