Mascola Group
March 4, 2013

The Dangers of Celebrity Endorsement

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July 19, 2012

Your Politics Are Bad for Your Bottom Line

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April 26, 2012

Luxury/Non-Luxury Brand Collaboration, the Right Way

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January 9, 2012

Discounting Killed the Luxury Brand

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December 29, 2011

How Choosing the Wrong Marketing Partner Damaged a Gaming Brand

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October 19, 2011

It’s Like Talking to a (Facebook) Wall

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September 15, 2011

Ben & Jerry’s Disappoints Its Customers

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July 25, 2011

5 Pathways to Brand Damage

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