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brand damage
March 4, 2013
The Dangers of Celebrity Endorsement
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July 19, 2012
Your Politics Are Bad for Your Bottom Line
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April 26, 2012
Luxury/Non-Luxury Brand Collaboration, the Right Way
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January 9, 2012
Discounting Killed the Luxury Brand
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December 29, 2011
How Choosing the Wrong Marketing Partner Damaged a Gaming Brand
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October 19, 2011
It’s Like Talking to a (Facebook) Wall
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September 15, 2011
Ben & Jerry’s Disappoints Its Customers
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July 25, 2011
5 Pathways to Brand Damage
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