Coca-Cola has been an official sponsor of the Olympic Games since the 1928 games in Amsterdam. For their 1932 summer Olympics sponsorship, the company distributed 3 million miniature cutouts of Olympic athletes with a history of Olympic records printed on the back. This ad, displayed in store windows across the Games’ host city of Los Angeles, is a larger version of the cutouts from the summer of ’32.

FUN FACT: The 1896 Olympics held in Athens saw the first advertisements surrounding the Games. (Source: Olympic.org)