If you’re in charge of marketing a tourist attraction, chances are you look at analytics for your brand’s website on a fairly regular basis. But do you ever wonder how the tourist attraction industry performs online as a whole?

The infographic below offers a look at 20 popular Northeast tourist attractions, and how many clicks they get directly from search. We’ve also taken a look at search marketing for tourist attractions vs. organic search, as well as which keywords tourists are using to find the websites, and it’s interesting to examine the differences amongst competitors.

For instance, the second most popular term for Foxwoods is “free slots,” while all of Mohegan Sun’s top three keywords have Mohegan Sun as part of the phrase. Sometimes the popular terms include special exhibits events like “Lake Compounce holiday lights.” Other times, people are searching for specifics like”Whitney Museum hours.”

Search marketing for tourist attractions gets trickier and tricker each day as Google changes its approaches and algorithms, so any data on the behavior of your target audience is helpful in crafting both SEO and SEM strategies moving forward.