What’s a better reason to travel than to get away from bad weather, stress, work, and the monotony of your daily routine? Nothing. In 1983, Florida Tourism tapped into the misery of living in the country’s colder climates. The man’s stressed-out face shows how we all feel up north when we’re ready to break free. Florida sunshine is offered as a welcome escape. While it’s not the most aesthetically pleasing of weather driven travel ads, it’s certainly an effective one.

FUN FACT: In 2015, Florida became the first state in the U.S. to welcome over 100 million visitors. (Source: Orlando Sentinel)