Memorial Day has always been considered a classic all-American holiday. It’s the perfect weekend to welcome summer weather with a barbecue and a beer in hand. So it’s no surprise that for decades, different brands have made a point to get their product positioned on a red-checkered tablecloth next to the potato salad and freshly grilled hot dogs.

This 1966 Miller High Life ad channels the timeless Memorial Day get-together. Friends – check. Picnic food – check. And of course, a few ice-cold glasses of beer. In 1966, Americans had a very important reason to get together in honor of the fallen. The American military was still fighting overseas in the Vietnam War.

We wish you a safe and relaxing holiday weekend filled with what the holiday has always been about: good weather, great company, and a celebration of America’s freedom.

FUN FACT: 75% of Americans plan to barbecue over Memorial Day Weekend, and 818 hot dogs are consumed every second from Memorial Day through Labor Day — that’s 7 billion total! (Source: WalletHub)