international tourism marketing

Retro Ad of the Week: Vacationland Germany/Lufthansa, 1968

What are the two things travelers want to see most when they go to Germany? Castles and riverboats? Not so in 1968, apparently. International tourism marketing was no different than American marketing – they embraced a universal philosophy: ja, sex sells.

 

FUN FACT: After Germany’s defeat in 1945, Lufthansa stopped operation completely and did not come back to life until 1953. (Source: SeatMaestro.com)

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