Fifty years before officially rebranding to reflect the chemical company’s best-selling product line, Binney & Smith ran ads like this one for their top-selling Crayola products.

Source: Classic Film on Flickr

For parents wondering how to entertain the little ones too young to go back to school just yet, this sweet retro Crayola ad offers a few ideas. Though the better lesson might be in Binney & Smith itself, which over its 150+ years in business, continues to innovate and expand. Check out the history of the company here.

We hope you’re enjoying the most wonderful time of the year (back to school, that is)!

FUN FACT: Yale University conducted a study in 1982 of the most recognizable scents. Crayola Crayons ranked #18, mainly thanks to a single ingredient. What is it? Beef tallow, or beef fat. Yum. (Source: Mental Floss)