Most of the ads you see around the New Year are for champagne, focusing on New Year’s Eve. But in 1920, Wilson & Co. took a different approach. They used the opportunity to remind everyone about breakfast the next morning.

FUN FACT: Thomas E. Wilson not only ran one of the biggest meatpacking companies in the country, he was also the founder of Wilson Sporting Goods, which used animal bi-products to create tennis racquet strings (Source: Wikipedia). Natural gut strings from many brands – including Wilson – are actually still available online and are touted as the most durable and pliable option on the market.