The Swiss National Tourist Office took a novel approach to Swiss tourism in this 1950 ad, focusing on the destination’s culture, history and accommodations rather than its famed snow-capped Alps and ski slopes. You could also apparently save some cash with a trip to the “Crossroads of Europe.”  Does anyone know the 1950 exchange rate?

FUN FACT: The origins of the white cross on the red Swiss flag have a highly contested past, though history points to the 1339 Battle of Laupen as the symbol’s first appearance. This would make the cross not a religious symbol, but a mark of identification for the combined troops of the Old Swiss Confederacy. And, according to this ad, the “Centre of everything to see and do.” (Source: Wikipedia)