This is a prime example of a headline you should NOT use for a luxury brand. No one cares about product names and numbers; they want to know what they will get out of the experience. The pictures begin to show the luxury experience, but the headline doesn’t do it justice.

In another ad, TWA focused on what is the primary appeal of any airline or airport — the destination:

FUN FACT: TWA was so-named in 1950, 11 years after it was purchased by Howard Hughes and 4 years after it expanded service to include international flights. Prior to that, it was called T&WA, because it was the merger of Transcontinental and Western Air. (Source: u-s-history.com)