Retro Ad of the Week: South Africa Tourism (1957)

The advertisers here use the image of a small child to disarm people’s fears of the untamed wilds of the “Dark Continent” while still remaining exotic enough to pique the reader’s interest into considering a vacation to this far off land.

You’ll notice the contrast to the 1937 ad below, which makes no reference (visually or otherwise) to culture or adventure.

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