This San Diego Zoo poster is a great example of how far simplicity can take you. Sometimes taking a no-frills approach is the best way to convey your message. While it can be tempting to try to attract customers by overloading with information and visuals, it’s not always what works. This ad manages to be colorful and playful while still keeping it simple. The playful imagery of a monkey swinging from the letters makes it fun and child-like. It appeals to families who see the zoo as the perfect place for fun and excitement for their children. It’s a great reminder that sometimes, less is more.
The San Diego Zoo was a pioneer in developing the concept of open-air, cageless exhibits that mimic natural animal habitats. (Source: Wikipedia)