Retro Ad of the Week: Range Rover (1987)

Making its official entry into the U.S. market on March 16, 1987, Range Rover’s advertising campaign at the time touted the utility of the vehicle over its style and sophistication – something the brand has become known for in recent years.

FUN FACT: Charles Spencer ‘Spen’ King, who designed the original Range Rover in 1970, was once quoted as saying “To use the 4×4 for the school run, or even in cities or towns at all, is completely stupid.” He had become so fed up with the evolution of his creation, that in his later years he drove a Mini.

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