How do you take a hollowed out piece of wood framed in steel and sell it to wealthy consumers? Like this:

In case you can’t read the body copy, it reads:

Travelers who value luxury, comfort and quiet distinction place their certain dependence upon the Hartmann Wardrobe Trunk.

Not exactly copy brilliance, but simple and too the point. You’d be hard-pressed to find a 1920s ad with so little copy in it.

FUN FACT: In 1954, Hartmann’s luxury luggage was immortalized by James Bond, when Ian Fleming, author of Live and Let Die, featured 007 carrying a lightweight Hartmann Skymate suitcase. (Source: Hartmann.com)