What makes you want to relax, soak up the tropical sun, and explore exotic lands? Why, pirates, of course. They don’t want to ransack your cabin or anything like that — they’re just trying to figure out how to play ping-pong. What any of that has to do with luxury cruising is beyond me.

Even 10 years later, Grace Line’s ads weren’t quite there yet. You have to wonder: if they had gotten it right, would the brand still be around today?