Not quite as cleverly written as its female counterpart, this “Take the Pledge” ad from the 1967 Mustang campaign does something different from other car brands of its time. While others often tried to appeal to a male audience by casting attractive females in their layouts, this one uses a masculine image and headline to do so.

FUN FACT: While the Ford Falcon was the next automobile introduced after the iconic failure that was the Edsel, it wasn’t until Ford introduced the Mustang in 1964 that it was able to recover. (Source: S.E. Minnesota Ford Club)